Start-Up

8.2
20201h 12m

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

Production

Logo for Studio Dragon
Logo for HighZium Studio

Trailers & Videos

Thumbnail for video: Start-Up | Official Trailer | Netflix [ENG SUB]

Start-Up | Official Trailer | Netflix [ENG SUB]

Thumbnail for video: Start-Up | Main Trailer | Netflix

Start-Up | Main Trailer | Netflix

Thumbnail for video: Start-Up | Official Teaser | Netflix [ENG SUB]

Start-Up | Official Teaser | Netflix [ENG SUB]

Thumbnail for video: Start-Up | Official Teaser | Netflix

Start-Up | Official Teaser | Netflix

Seasons

16 Episodes • Premiered 2020

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

Still image for Start-Up season 1 episode 1: START-UP

1. START-UP

8.2

The spring Seo Dal-mi lost everything, Nam Do-san's letters kept her company. Fifteen years later, she needs him by her side to prove Won In-jae wrong.

Still image for Start-Up season 1 episode 2: FFF (FAMILY, FRIENDS, FOOLS)

2. FFF (FAMILY, FRIENDS, FOOLS)

8.4

To preserve Dal-mi's past and to support her future, Choi Won-deok asks Han Ji-pyeong to pull off an impossible task.

Still image for Start-Up season 1 episode 3: Angel

3. Angel

7.8

Ji-pyeong scrambles to transform Do-san into the man of Dal-mi's dreams. A rude awakening prompts In-jae to close one door and open another.

Still image for Start-Up season 1 episode 4: Sandbox

4. Sandbox

8.5

Despite differing pasts, Dal-mi and In-jae fight for their dreams at the same starting line. Ji-pyeong sets out to protect Dal-mi and help Do-san.

Still image for Start-Up season 1 episode 5: Hackathon

5. Hackathon

8.5

Dal-mi and In-jae present their teams' ideas on the hackathon stage. A story about Dal-mi's upbringing moves Ji-pyeong to fight for her success.

Still image for Start-Up season 1 episode 6: Key Man

6. Key Man

8.3

In-jae uses lessons from her father and stepfather to her advantage. A clash over company shares tests Dal-mi, who turns to Ji-pyeong for advice.

Still image for Start-Up season 1 episode 7: Burn Rate

7. Burn Rate

8.2

Grappling with his feelings for Dal-mi, Ji-pyeong avoids her. Do-san's knowledge of Won-deok's condition inspires a business idea for Samsan Tech.

Still image for Start-Up season 1 episode 8: Backup

8. Backup

9.3

Devastating news gives Dal-mi another reason to make the app a success. Won Du-jeong's plan to teach Do-san and Dal-mi a lesson backfires.

Still image for Start-Up season 1 episode 9: Risk

9. Risk

10.0

Do-san and Ji-pyeong struggle to bear the weight of their untold truths. Doubts and a mix-up lead Dal-mi to the place where it all started.

Still image for Start-Up season 1 episode 10: Demo Day

10. Demo Day

8.0

Ji-pyeong gives Dal-mi long-awaited answers and a confession. Seeking success on his own terms, Do-san considers a golden opportunity.

Still image for Start-Up season 1 episode 11: Exit

11. Exit

6.0

Kim Yong-san forces Ji-pyeong to reflect on his past remarks. In-jae and Dal-mi's companies showcase rivaling programs using the same technology.

Still image for Start-Up season 1 episode 12: Acqhire

12. Acqhire

7.0

Alex Kwon shows his true colors, proving Ji-pyeong right and fulfilling Samsan Tech's worst fears. Do-san tells Ji-pyeong about Won-deok's health.

Still image for Start-Up season 1 episode 13: Comfort Zone

13. Comfort Zone

Dal-mi and In-jae's self-driving car is hit by a ransomware attack. Samsan Tech founders return after a successful three-year stint in San Francisco.

Still image for Start-Up season 1 episode 14: Elevator Speech

14. Elevator Speech

8.0

Tasked with recruiting top developers into her company, Dal-mi pitches her idea at Samsan Tech. Do-san gets away to clear his head.

Still image for Start-Up season 1 episode 15: MVP (Minimum Viable Product)

15. MVP (Minimum Viable Product)

6.0

Jung Sa-ha and Lee Chul-san begin dating in secret. A boozy, heartfelt conversation with Do-san helps Ji-pyeong make a decision about Dal-mi.

Still image for Start-Up season 1 episode 16: Scale Up

16. Scale Up

5.5

Do-san and Dal-mi envision new goals for their future. Ji-pyeong finds a way to pay forward his gratitude for Won-deok. In-jae returns to her roots.

Cast

Photo of Suzy

Suzy

Seo Dal-mi

Photo of Nam Joo-hyuk

Nam Joo-hyuk

Nam Do-san

Photo of Kim Seon-ho

Kim Seon-ho

Han Ji-pyeong

Photo of Kang Hanna

Kang Hanna

Won In-jae

Photo of Kim Hae-sook

Kim Hae-sook

Choi Won-deok

Photo of Kim Do-wan

Kim Do-wan

Kim Yong-san

Photo of Kim Won-hae

Kim Won-hae

Nam Seong-hwan

Photo of Song Sun-mi

Song Sun-mi

Cha Ah-hyun

Photo of Yoo Su-bin

Yoo Su-bin

Lee Chul-san

Photo of Seo Yi-sook

Seo Yi-sook

Yoon Seon-hak

Photo of Kim Hee-jung

Kim Hee-jung

Park Geum-jeong

Photo of Stephanie Lee

Stephanie Lee

Jeong Sa-ha

Photo of Cho Tae-kwan

Cho Tae-kwan

Alex Kwon

Photo of Uhm Hyo-seop

Uhm Hyo-seop

Won Doo-jung

Photo of Yeo Jin-goo

Yeo Jin-goo

Jang Young-sil (voice)

Photo of Lee Min-ryung

Lee Min-ryung

Jang Yi-soo

Photo of Song Ho-su

Song Ho-su

Lee Dae-myung

Photo of Jang Se-hyun

Jang Se-hyun

Nam Cheon-ho

Photo of Kim Min-seok

Kim Min-seok

Park Dong-cheon

Photo of Kang You-seok

Kang You-seok

Shin Hyeon

More Like This

Reviews

Y

Yohan Yukiya Sese Cuneta 사요한

10/10

**_A great watch … worth it!_**

_**WARNING**: Contains information others might consider as a spoiler._

**I. Story**
_a. Episode stories_: The stories per episode were mostly good. Out of 16 episodes, I like the story of 9 episodes.

_b. Series story_: From the title, "Start-Up" (or "Sandbox"), it gives the impression that it is primarily about starting up a business or about joining a, well, sandbox program. However, overarching story is more about [1] a love triangle and [2] sibling rivalry. The impression from the series title only takes tertiary importance. It would have been better if the importance was as follows: [1] sibling rivalry; [2] start-up/sandbox/business; and [3] love triangle.

Regardless… the way the overarching stories were delivered and the choice of story per episode were enough to pull up the score for this rating.

However, avoid introducing important facts and then never mentioning it again. For example, Ji Pyung and the sisters have met when they were kids. It was also weird that a bloodied person can pitch his company, that does not happen in real life.

**II. Acting**
Acting! This is where I had to give a low rating. There were too many crying scenes where the facial expression was neutral. It was obvious they were only "acting" instead of actually feeling and letting their emotions out.

I'm a fan of Suzy but I have to mention this: relax more during kissing scenes, make us feel it, and it doesn't need to be "wild". The kissing scenes can still be romantic even if there wasn't too much lip action. A room for improvement. I love her acting and the way she brings life to the characters she plays but the kissing scenes needs improvement. Relax, take it slow, don't make it wild -- rather make it romantic. Don't act, imagine he's your boyfriend or some secret desire. You want to enjoy the moment, to just let him feel your desire.

As for Joo Hyuk, great job in portraying what appears to be an eccentric, possibly even an autistic, character. It is never easy if an actor is not in the autism spectrum--in particular asperger syndrome. Very geeky, logical, all about facts, and clueless about everything else, especially fashion and social skills. Those scenes where Dal Mi was sending signals and Do San missed it all--those were all great. Sometimes annoying but all of it were relatable. Neutral face, going back to the discussion he was focused on, definitely a character with aspergers syndrome. Well done there.

For Han Na, excellent job in keeping the character mysterious. It was not easy when the character In Jae had a change of heart, especially when it comes to her sister. There were clues but the next moment it's the total opposite. This happens in real life and so it's great to see it on screen.

**III. Music**
This one is hard. I can not remember any memorable music other than the theme songs.

**IV. Rewatch Value**
Definitely in my list of series that I'll choose to re=watch.

**V. Summary**
Overall, the production, story, and acting were awesome. The inclusion of business terminologies and explaining each, that was a very good idea. Explaining the processes, the whys and the hows, definitely a plus. It would have been better if they toned down the "young adult" giggles because that very rarely happens in-real-life. They should've used sandbox and showed the idea behind it and what's happening in it more as well, instead of just providing a free office and free funding.

The "revolutionary" ideas were well thought out especially the app helping those with vision challenges. I do hope such an app exists but we haven't achieved that speed of AI recognition still something to look forward to. Great choices on scenes and I wish they added more, like a team building session where they could feature the beauty of Korea instead of the exact same office.

From a dramatic episode 1 and funny episodes later, to the building up of the trials and tribulations, to the eventually resolution in the latter episodes. it was enough to pull up the overall rating to 9 out of 10 stars.

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