Secrets of Supermarket Buyers

2025•46m

Denise Van Outen discovers savvy shopping secrets from supermarket buyers, including discount disruptors and premium grocers, to find out how they predict demand and what the next big trends will be.

Seasons

4 Episodes • Premiered 2025

1. Waitrose

Denise goes behind the scenes at Waitrose, from the in-store bakery to cheese, smoothies and free coffees.

2. Aldi vs Lidl

In this episode, Denise learns amazing truths behind the scenes at Aldi and Lidl, from wine and wagyu beef to special offers and loyalty prizes.

Still image for Secrets of Supermarket Buyers season 1 episode 3: M&S

3. M&S

4. Tesco

Cast

Denise Van Outen

Self - Host

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